kellytodd@mac.com
323-788-1233
2215 Ridgeview Ave
Los Angeles, CA 90041
ABOUT
As a creative manager, I think of myself as a chef, responsible for delivering the best possible dish to you and your organization. I know how to source the finest ingredients, work with other chefs in the kitchen and assemble the meal for the best price, delivered hot and on time. Even if you aren’t sure what your ready to order, I can help you choose the right dish. I really enjoy having high level views of a program to help guide the teams, while also giving team members the space needed to be creative. Thank you in advance for any connections, advice, or opportunities you can offer. I look forward to rolling up my sleeves and working with a new team.
I have collaborated with high profile clients such as Apple, NASA, Nickelodeon, Fox, Sony, Paramount, NYU and more. I've worked with many pop-culture icons from Zac Efron to the Black Eyes Peas. Can't wait to see what we can do together.
I have worked with high profile clients such as Apple, NASA, Nickelodeon, Fox, Sony, Paramount, NYU and more. I’ve worked with many pop-culture icons from Zac Efron to the Black Eyes Peas.
EXPERIENCE
2012-PRESENT
TRAILER PARK: DIRECTOR, PUBLISHING
ROLES: DIRECTOR, EXECUTIVE PRODUCER, ACCOUNT MANAGER
- Instrumental player in collaborating with Apple on the initial release (and then ongoing projects) for Apple books, specifically interactive books.
- Produced ancillary materials for Apple TV+: The Elephant Queen, Mythic Quest, Oprah’s Book club picks, Severance
- Managed scalable teams in multiple disciplines (digital and print)
- Provided clear, effective communication across cross-functional groups
- Lead weekly team meetings for project updates and analysis
- Created brand-appropriate content for both design and editorial in digital, interactive and print
- Produced pitches, decks, games, educational curriculum, marketing materials and web content
- Fostered client/vendor relationships and explored new business opportunities
- Developed budgets, drafted SOWs, and tracked projects
- Entertainment Clients include: Apple, Sony Pictures Television, Nickelodeon, Warner Bros., Fox
- Educational Clients include: Apple, NASA, OSU, NYU, Brandman and OpenStax/Rice University
2016-2019
APPLE: LEAD PRODUCER (as an embedded vendor via Trailer Park)
ROLES: LEAD PRODUCER AND PROJECT MANAGER
Apple transitioned me to an embedded vendor (at Trailer Park) to be the Lead Producer for various educational and entertainment projects. I was working with Apple since 2012, helping to launch Apple books. In this role, I was provided an Apple badge for 3 years to lead several internal Apple projects.
- Managed teams working in content, production, graphic design and other disciplines for Apple Books
- Was liaison between internal groups and outside vendors.
- Handled multiple vendor relationships simultaneously.
- Managed resource allocations
- Involved in solving day-to-day challenges amongst teams
- Created and tracked SOWs, POs, project burn and scope creep
- Lead in content production and the creative content process
- Produced different kinds of ancillary marketing and social media content
- Involved in the production of sizzle reels, 2D animation, digital publishing, web content and more
- Instrumental in helping launch brand new products from Apple, NASA, Penguin Random House and more
2003-2012
TIGER BEAT AND BOP MAGAZINES: ART DIRECTOR
ROLES: ART DIRECTOR, CREATIVE, MANAGER, WRITER
- Managed a staff of designers and copywriters
- Helped launch and rebrand 2 monthly magazines
- Worked in an intense, fast-paced schedule for each magazines, juggling multiple stages of each magazine simultaneously
- Art directed interesting and new concepts such as our special 3D issue
- Created editorial copy
- Constantly strived to advance the look and content to match current trends
- Produced photoshoots and worked with photographers, stylists and publicists
- Worked directly with many talents, including Justin Bieber, Selena Gomez, Miley Cyrus, Zac Efron and Jonas Brothers
1992-2001
KIRCHOFF/WOHLBERG (PUBLISHER): DESIGN DIRECTOR/MANAGER
ROLES: ART DIRECTOR, CREATIVE DIRECTOR, MANAGER, WRITER
- Managed the creative team of this educational publisher
- Creative services manager
- Key developer of content
- Worked heavily alongside the editorial department to develop books and materials for grades K-12
- Wrote several children’s books
- Approved copy for books
- Handled the process of materials to/from the printing press
- Tracked budgets across projects
- Produced and directed photo shoots
- Clients included all K-12 publishers
SKILLS
- Creative production
- Account/Program manager
- Editorial services
- Cross-functional team building
- Manage workflows
- Deck creation
- Pitches
- Graphic design
- Design production
- Comp creations
- Adobe Creative Suite
- Typography
- Color theory
- Budget management
- Vendor management
- Retouching
- Publishing
- Content creation (print/digital)
- Manage day-to-day unknowns
PUBLISHED WORK EXAMPLES
- Oprah’s Book Club: Read With Us by Oprah/Apple
- Masters of the Sun animated comic book, by Black Eyed Peas
- Game of Thrones Enhanced Interactive Editions by Apple
- App Swift Development Guide and Teacher Guide published by Apple
- Juno: A Mission To Mars by NASA and Apple
- Paw Patrol - Puppy Birthday to You by Nickelodeon
- Rethink The Book - A small portfolio of digital publishing (internal marketing piece 100% owned by me)
- Breaking Bad: Alchemy Original content we created for Sony Pictures Television
- OpenStax/Rice University YouTube videos on various subjects
- Tiger Beat and Bop: 9 years of published work in both magazines
- I’ve become obsessed with horticulture and am learning Adobe Premiere in order to make engaging social media content for that.