KELLY TODD GABRYSCH

MASTERS OF THE SUN

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Project Type

Digital Book

Social & Video

Animation


Client

Black Eyed Peas


Role

Executive Producer

Creative Director

Apple approached me to work with will.i.am and the Black Eyed Peas to convert their original comic into an animated book. The book only existed as a flattened, printed piece at the time.


Through intensive and detailed in-house deconstruction on the art along with new illustrations, a one-of-a-kind animated book was created. Sound and audio was cut in-house and integrated into the book, featuring VO from celebrities just as Mary J. Blige, Common, Jayden Smith, Snoop Dogg and more. Animation was all done in-house, and most of it was done by me.


Book #2 is in the works.


Responsibilities:

  • Built relationship with BEP from scratch
  • Received flattened PDFs which we took into PS and prepped for 2D animation
  • Created new art based in the same style to further animation
  • Cut down audio/video provided to time animations
  • Gave council on how to improve assets for upcoming books to take it much further.
  • Met will Will and team for consultation but creativity was almost 100% left up to our publishing team

CONTACT