KELLY TODD GABRYSCH
CREATIVE PRODUCER & DESIGN PRODUCTION
Project Type
Digital Book
Social & Video
Animation
Client
Black Eyed Peas
Role
Executive Producer
Creative Director
Apple approached me to work with will.i.am and the Black Eyed Peas to convert their original comic into an animated book. The book only existed as a flattened, printed piece at the time.
Through intensive and detailed in-house deconstruction on the art along with new illustrations, a one-of-a-kind animated book was created. Sound and audio was cut in-house and integrated into the book, featuring VO from celebrities just as Mary J. Blige, Common, Jayden Smith, Snoop Dogg and more. Animation was all done in-house, and most of it was done by me.
Book #2 is in the works.
Responsibilities: