Project Type
Digital Book
Social & Video
Interactive
Client
Apple
Penguin
Role
Executive Producer
Creative Director
Apple approached Trailer Park to produce interactive editions of the five Game of Thrones books, with book 6 forthcoming. Fusing together a mix of original content and existing materials, including art and audio snippets, we turned the books into new and user-oriented interactive experiences.
Each book was thousands and pages in length and a rewarding full year of production and QA was put into making this collectors set. These books are packed with extras like family trees, glossaries, interactive character maps and pop-up annotations to help follow the complex storyline. An interactive sigil widgets helped identify the visual imagery for every family.
Kelly, as lead producer, was also involved in the creation of the video sizzle pieces that were distributed on social media. Original, dreamy watercolor animations were blended with original content and an interview with George R.R. Martin himself.